
POCO, the globally acclaimed technology brand favored by young tech enthusiasts, officially unveiled its latest flagship lineup—the POCO F7 Ultra and POCO F7 Pro—at a high-profile event in Singapore on Thursday. Drawing top-tier media and tech industry leaders, the launch event underscored POCO’s mission to blend innovation and affordability without compromise.
Delivering high-speed performance, seamless multitasking, and pro-level photography, the POCO F7 Series promises a flagship experience at exceptional value.
“With the POCO F7 Series, we are making cutting-edge technology more accessible than ever before,” said Angus Ng, Head of Product Marketing at POCO Global. “For the first time, we are introducing an Ultra model that redefines power and performance for POCO. By blending flagship-level features with exceptional pricing, the POCO F7 Ultra and POCO F7 Pro mark a significant milestone in our journey to empower users worldwide with top-tier mobile experiences.”
Flagship-Grade Technology for a New Generation
The POCO F7 Ultra is powered by the Snapdragon 8 Gen 3 chipset, delivering unmatched performance for gaming, productivity, and multitasking. Coupled with LPDDR5X RAM and UFS 4.0 storage, it ensures ultra-fast data access and high responsiveness. Meanwhile, the POCO F7 Pro runs on the MediaTek Dimensity 9200+, optimized for efficient performance across daily tasks and demanding gaming sessions.
Both models come equipped with LiquidCool 4.0 technology, ensuring consistent thermal management for smooth gameplay and extended usage without overheating.
Immersive Displays, Pro Cameras, and Rapid Charging
The F7 Series features 6.78-inch AMOLED displays with adaptive 144Hz refresh rates, offering fluid visuals and ultra-responsive touch. The POCO F7 Ultra raises the bar with a 2K resolution, HDR10+ support, and peak brightness exceeding 2000 nits—perfect for outdoor viewing and cinematic experiences. The F7 Pro offers a Full HD+ panel, delivering sharp visuals with deep contrasts ideal for daily content consumption.
Photography gets a serious upgrade as well. The POCO F7 Ultra is equipped with a 200MP OIS main sensor, a 50MP ultra-wide lens, and a 64MP periscope telephoto lens with 5x optical zoom—ideal for every shot, from sweeping landscapes to faraway subjects. The F7 Pro includes a 108MP main sensor, a 13MP ultra-wide, and a 5MP macro lens, making it versatile for a range of photography needs. Enhanced by AI-driven image processing, both phones excel in portraits, night shots, and action photography.
To power all this, the F7 Ultra comes with a 5500mAh battery and 120W HyperCharge, capable of reaching a full charge in just 19 minutes. The F7 Pro features a 5100mAh battery with 90W fast charging, ensuring all-day performance. Both devices support wireless and reverse wireless charging for added convenience.
Seamless Software, Superior Gaming Experience
Running on Android 14 with MIUI for POCO, the F7 Series offers a refined user interface, enhanced privacy features, and smooth performance. Key additions include Dolby Atmos stereo speakers, in-display fingerprint sensors, advanced haptics, and connectivity support for Wi-Fi 7 and 5G.
Gamers will appreciate the enhancements in Game Turbo 6.0, which boosts GPU efficiency, reduces latency, and dynamically manages resources using AI. These features deliver fluid gameplay, better heat control, and reduced lag—ideal for competitive gaming environments.
Available in the UAE Starting April 7
The POCO F7 Series will be available in the UAE starting April 7.
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POCO F7 Ultra is priced at AED 2,669, offering flagship performance and top-tier features at a competitive price.
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POCO F7 Pro launches at AED 1,969, delivering premium design and performance at a more accessible cost.
Both models will be available through POCO’s official online store and various e-commerce platforms across the region.