PLG and du Launch Month-long Esports Tournament in Dubai Mall
Power League Gaming (PLG), the MENA region’s leading esports and gaming agency, has partnered with du, a top telecom and digital services provider, to launch a month-long esports tournament series at du’s flagship store in Dubai Mall.
This collaboration is one of the first of its kind in the region, uniting a gaming agency and a telecom provider in a retail space. It brings competitive gaming into a live environment, offering customers an immersive and interactive digital experience.
Launched on May 10 and running across four consecutive weekends, the series features four major esports titles: Tekken 8, EAFC 25, Rocket League, and Fortnite. Held in-store, the space transforms into a dynamic gaming hub for both players and spectators.
Mathew Pickering, CEO of PLG, stated, “In partnership with du, we’re turning their Dubai Mall store into a live, playable demo of 5G’s full potential—blazing speed, near-zero latency, and real-time responsiveness. This activation is a bold showcase of how Power League Gaming and du are redefining retail through immersive, gaming-first experiences. We’re proud to collaborate on an initiative that brings meaningful, community-driven gaming moments to young people.”
Showcasing 5G Potential Through Gaming
du’s goal is to demonstrate the real-world power of its 5G network. Through this collaboration with PLG, customers get to experience ultra-fast speeds and low latency while playing their favorite games. The series also highlights du’s home wireless gaming-enhanced router, showcasing the future of home entertainment and connectivity.
The tournament is open to players of all skill levels and follows a leaderboard-style format where winners stay on. Matches run from 2 PM to 10 PM, and participants can either pre-register online or join on the day.
Each weekend, winners will claim top-tier prizes: a Lenovo Legion Pro 7 gaming laptop for first place, a Samsung S25 Plus for second, and a Logitech G502 mouse and G773 headset for third. Additional giveaways and merchandise will be available throughout the series.
Popular UAE gaming influencers including Basharkk, Saqer, Waad, and Rose will support the tournament, boosting community participation and digital reach.
As du’s official gaming agency, PLG will manage every aspect—from influencer marketing to social content, production, and event execution. This activation underscores both brands’ commitment to creating digitally engaging, community-driven experiences for the next generation.
Register now at https://shorturl.at/ZsIiZ or learn more at https://powerleaguegaming.com.
