Perplexity has entered a global multi-year licensing agreement that grants it access to a vast library of photographs and creative visuals. The collaboration allows the AI startup to display high-quality imagery across its AI-powered search and discovery tools. By integrating with Getty’s API technology, Perplexity aims to create a more visually engaging and informative experience for users.
The deal also introduces improvements in how images are presented, ensuring that credits and source links are more visible. This move highlights a growing commitment to maintaining transparency and giving proper recognition to content creators.
Enhancing User Experience with Rich Visuals
Through this partnership, Perplexity gains direct access to a wide range of editorial and creative images. As a result, its platform can deliver not only more accurate answers but also more visually enriched results. This shift reflects the broader trend among AI companies to combine language models with multimedia data, offering users more context and depth.
Jessica Chan, Head of Content and Publisher Partnerships at Perplexity, emphasized the company’s focus on ethical innovation. She stated that attribution and accuracy are key pillars for responsible AI, adding, “Getty Images shares our belief that the future of AI-powered discovery requires respecting the creators behind the content.”
A Step Toward Responsible AI Integration
This collaboration represents more than a technical integration; it signals a shared philosophy about the role of AI in creative industries. By ensuring proper licensing, both companies are reinforcing respect for intellectual property. Moreover, the addition of authentic visuals could make Perplexity’s interface more appealing and trustworthy to users.
Ultimately, the partnership blends innovation with integrity, positioning Perplexity as a leader among AI platforms that prioritize both functionality and fairness.








