During a Morgan Stanley conference, OpenAI CEO Sam Altman announced that the AI research lab will release tools to provide users with more control over its generative AI system. The company will focus on building a platform that offers APIs to other businesses and creates new applications, such as its popular chatbot, ChatGPT. Since its launch in November, ChatGPT has seen a surge in traffic, with over 1 billion visits to the site, up from 616 million in January, according to Similarweb estimates. OpenAI has also launched a subscription tier of ChatGPT that provides users with more reliable services for $20 per month.
Altman stated that OpenAI is currently working with enterprise clients to train its models in specific domains and has effectively reduced the occurrence of “hallucinations” – incidents when an AI system confidently produces a response that is factually incorrect.
As part of its partnership with management consultancy Bain & Company, OpenAI enables enterprises to use their data and create a copy of the model to alleviate data safety concerns. For instance, Coca-Cola is collaborating with OpenAI and Bain to personalize its ad copy, images, and messaging using OpenAI’s ChatGPT and DALL-E platforms.
According to Altman, the company’s focus is to achieve the goal of general artificial intelligence, and investors should value OpenAI as a firm working toward that objective. Altman also noted that individual users would have more control over how the AI works, and the company is developing an upgrade to its chatbot that users can customize to address concerns about bias in artificial intelligence. OpenAI will launch more features that provide users with additional control over the system’s behaviour, Altman said.
