
OpenAI is developing a new feature that may allow users to sign in to third-party apps using their ChatGPT accounts. The company recently published a webpage to gauge developer interest in integrating this sign-in service. With roughly 600 million monthly active users, ChatGPT is rapidly becoming one of the world’s largest consumer applications. Therefore, OpenAI aims to leverage this popularity by expanding its presence into other consumer domains, such as online shopping, social media, and personal devices.
Expanding ChatGPT’s Reach Through Seamless Sign-In
Earlier this month, OpenAI launched a preview of “Sign in with ChatGPT” for developers using Codex CLI, its open-source AI coding tool. This feature allowed developers to connect their ChatGPT Free, Plus, or Pro accounts to API accounts. To encourage adoption, OpenAI offered Plus users $5 in API credits and Pro users $50. The company appears eager to work with a wide range of businesses, as the developer interest form asks about app user bases from fewer than 1,000 weekly users to over 100 million—and current AI billing methods.
Building a Competitive Edge in Consumer Tech
CEO Sam Altman mentioned as early as 2023 that OpenAI might explore a “sign in with OpenAI” feature in 2024. Now, in 2025, the company seems more actively developing this capability. Although the exact launch date remains uncertain, the sign-in option could help OpenAI compete with tech giants like Apple, Google, and Microsoft, which already provide quick and easy sign-in options for third-party services. OpenAI has not disclosed how many companies have signed up so far or when users can expect to see the feature.
Overall, this move highlights OpenAI’s strategy to deepen its integration with the digital ecosystem while simplifying user access across apps and services.