OpenAI Faces Temporary Ban on ‘Cameo’ After Trademark Case
A temporary order now prevents the use of the word “cameo” for any feature connected to the Sora video app. The ruling applies for one month, and it restricts alternate spellings or related terms as well. The restriction follows a trademark lawsuit filed in October after Sora introduced a feature called “Cameo” that allowed users to generate characters of themselves or others for insertion into videos. Because of the court’s decision, the app must avoid the term while the case continues.
The temporary restraining order covers similar words such as “Kameo” or “CameoVideo.” The lawsuit argues that the name creates consumer confusion, and the debate over the term has intensified since the Sora feature launched.
Trademark Battle Moves Forward
The lawsuit originated from a platform that provides customized videos from public figures. It claims that the Sora feature caused brand confusion and could mislead customers who search for video services. The court’s decision reflects concerns about consumer clarity, and the legal dispute continues as both sides defend their positions.
Although the order restricts use of the term for now, the broader legal questions remain open. The companies disagree over whether the word “cameo” qualifies as a protected trademark, and this conflict may influence future branding standards in AI-generated video tools. Since the term has historic usage in entertainment, each side argues that its stance best protects the public.
Next Steps in the Legal Process
The order expires on Dec. 22, but the next major step arrives earlier. A Dec. 19 hearing will determine whether the restriction should become permanent. Until then, the app must avoid the disputed term and continue preparing its case. The outcome may shape how generative video platforms are marketed, and further rulings could affect naming practices across the industry. As the hearing approaches, both sides are refining their arguments to address trademark use in AI-driven creative features.
