
OpenAI has rolled out new Shopping Tools in its latest ChatGPT update. The feature lets users compare prices, find product suggestions, and receive real-time deal alerts-all within the chat window. Many shoppers now enjoy a smoother path from discovery to purchase.
Overview
With this update, ChatGPT can browse partner sites for live pricing and availability. It also filters items by budget, brand, or user reviews. Moreover, the AI will highlight limited-time offers and coupon codes. This change aims to reduce the back-and-forth of tab switching.
Key Features
Price Comparison: ChatGPT pulls prices from multiple retailers in seconds.
Product Suggestions: It learns user preferences to recommend similar or related items.
Deal Notifications: Users get alerts for price drops or expiring offers.
Integrated Checkout Links: The chat provides direct links to add items to carts.
How It Works
First, users type a shopping query, such as “Find me a wireless mouse under $50.” Then, ChatGPT fetches options and displays them with images and prices. Next, users can ask follow-up questions like “Show me top rated” or “Any coupons?” Finally, the AI updates the list based on new filters.
User Impact
Early testers report faster decision-making and fewer abandoned carts. They say the Shopping Tools in ChatGPT feel like having a personal shopping assistant. In addition, small-business owners praise the potential for better product discovery. Retail partners also expect higher conversion rates from these guided experiences.
The new Shopping Tools in ChatGPT promise to streamline online buying and boost user satisfaction. This update marks OpenAI’s step toward embedding commerce directly into AI-driven conversations.