Microsoft and Merak Capital Partner to Boost Saudi Arabia’s Gaming Startups
Strategic Collaboration to Empower Saudi Gaming Industry
Merak Capital, a technology-focused investment firm, has announced a partnership with Microsoft to accelerate the development and global reach of gaming startups in Saudi Arabia. This collaboration integrates Microsoft’s advanced technologies and global network with Merak Capital’s investment expertise, reinforcing the kingdom’s commitment to expanding its gaming sector.
By leveraging Microsoft’s technical resources, gaming startups in Saudi Arabia will gain access to a wealth of cutting-edge tools, including Azure cloud services, gaming development platforms, and an extensive network of international partners. This initiative is part of a broader effort to position Saudi Arabia as a leading hub for gaming innovation and digital entertainment.
Expanding Growth Opportunities Through Technology and Investment
A key component of this partnership is the Exel Gaming Accelerator, designed to empower startups with AI-driven insights, cloud-based infrastructure, and analytics to accelerate innovation. Participating startups will benefit from:
- Advanced Technological Support: Microsoft’s suite of tools, including game development resources and cloud computing services, will enhance the capabilities of Saudi startups, allowing them to create immersive and commercially viable gaming experiences.
- Expert Mentorship and Strategic Guidance: Entrepreneurs will receive direct mentorship from Microsoft’s gaming professionals and technology specialists, helping them refine their business strategies and technical execution.
- Global Market Expansion: Through Microsoft’s international distribution channels and strategic partnerships, startups will gain exposure to broader markets, fostering increased opportunities for scalability and success.
This collaboration builds on the foundation of the Merak Gaming Fund (MGF), an $80 million investment initiative under the Gaming and Esports Sector Financing Program. Overseen by the National Development Fund (NDF), the program works in conjunction with the Social Development Bank and the Saudi Esports Federation to fuel industry growth.
The partnership aligns with Saudi Arabia’s Vision 2030, a national strategy aimed at driving innovation, digital transformation, and economic diversification. As part of this vision, the gaming industry is recognized as a significant contributor to the digital economy, with policies and investments aimed at fostering sustainable development in the sector.
Strengthening Saudi Arabia’s Position in the Global Gaming Landscape
Saudi Arabia’s gaming sector is gaining momentum, supported by substantial investments and strategic initiatives such as the Ignite Digital Content Program. The National Development Fund (NDF) plays a crucial role in sustaining this momentum by providing financial and developmental support to key sectors, including gaming and esports. Through initiatives like the Merak Gaming Fund, NDF is driving investment and fostering an innovation-driven environment for gaming startups.
Abdullah Altamami, Founder and CEO of Merak Capital, expressed enthusiasm about the collaboration, stating, “Microsoft has long been a pioneer in technology innovation. This partnership represents a major step forward for Saudi Arabia’s gaming ecosystem. By integrating Microsoft’s industry-leading technology with the Exel Gaming Accelerator and the Merak Gaming Fund, we are equipping game developers with the necessary infrastructure, tools, and mentorship to scale their businesses. This initiative is not just about technological advancement—it’s about enabling local studios to develop commercially successful games that appeal to global audiences while strengthening Saudi Arabia’s gaming industry.”
Turki Badhris, President of Microsoft Arabia, echoed this sentiment, stating, “At Microsoft, we are dedicated to empowering developers and creators by providing them with cutting-edge tools to craft transformative experiences. Our collaboration with Merak Capital presents a unique opportunity to foster gaming innovation in Saudi Arabia and cultivate a dynamic ecosystem capable of making a significant global impact.”
With the Exel Gaming Accelerator now accepting applications for its inaugural cohort, startups with scalable business models and high-growth potential are encouraged to apply. Selected participants will gain access to mentorship, investment opportunities, and technical expertise from industry-leading professionals. This initiative marks a significant milestone in Saudi Arabia’s journey toward establishing itself as a global powerhouse in the gaming and esports industry.
By combining cutting-edge technology, strategic investment, and mentorship, this collaboration between Microsoft and Merak Capital is set to drive the growth of Saudi Arabia’s gaming sector, providing startups with the necessary tools and resources to succeed on the global stage.
