Meta Adds DMs and New Features to Threads
Meta has rolled out two major features to its Threads app: direct messaging and a new Highlighter tool. These updates reflect Meta’s ongoing efforts to position Threads as more than just an Instagram extension. While the app originally lacked a messaging option, users can now engage in private one-on-one conversations directly within Threads.
Previously, private communication on Threads required switching to Instagram DMs. With this update, Threads becomes more self-contained and aligned with other Meta platforms. Notably, direct messaging is limited to users aged 18 and above, and only between followers or mutual Instagram connections.
As Threads nears its second anniversary since launching on July 5, 2023, the timing of these updates suggests Meta’s ambition to expand its platform’s functionality. Moreover, these additions are being rolled out globally starting today.
Enhanced Messaging Tools to Follow
Along with basic DMs, Meta is also working on features to improve the messaging experience. These include:
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Message controls: Users will be able to choose who can send them messages, even non-followers, with messages routed to a dedicated requests folder.
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Group messaging: Threads plans to support group chats for multi-user conversations.
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Inbox filters: Users will be able to organize their inbox for quicker access to important messages.
These upcoming enhancements aim to offer users more control and a smoother messaging experience within the app.
Highlighter: Elevating Trending Conversations
In addition to direct messaging, Threads is introducing a new Highlighter feature to improve content discovery. This tool will showcase trending topics and notable user perspectives in visually distinct ways. According to Meta, it is intended to “elevate and emphasise unique perspectives that lead to thoughtful conversations.”
Initially, Highlighters will appear in key discovery sections of the app. Over time, Meta plans to expand their visibility. Based on preview images shared in a Meta blog post, trending topics may be visually tagged possibly with a yellow “trending” label helping users easily spot and join relevant conversations.
By adding these tools, Meta continues its push to turn Threads into a full-featured social platform, better positioned to compete in a dynamic digital space.
