UAE-based foodtech startup MealPlanet has successfully secured $6 million in seed funding, a significant milestone as it gears up for expansion into the Saudi Arabian market. This funding round was backed by prominent regional venture capital firms, including Middle East Venture Partners (MEVP), AlTouq Group, Sanabil 500, Faith Capital, Alturki Ventures, as well as renowned entrepreneurs Marc Lore and Samih Toukan.
Founded in 2024 by Khalid Baareh, MealPlanet aims to revolutionize the meal planning industry by addressing the gap in technology solutions.
The platform, which is the first of its kind in the UAE, serves as a comprehensive meal plan delivery app that connects consumers with a wide array of brands. Moreover, through MealPlanet, users can effortlessly discover, subscribe to, and manage their meal plans with just a few taps on their devices, thus offering a lifestyle solution that prioritizes convenience, variety, and flexibility.
“Leading venture capital firms who share our vision and actively support our growth thrill us,” said Khalid Baareh, Founder and CEO of MealPlanet. “The funds will fuel our expansion plans and the continuous development of our proprietary technology stack, utilizing intelligence to enhance and customize the consumer experience. MealPlanet aims to digitize the meal plans delivery experience in the Middle East and provide consumers with unparalleled convenience, variety, and flexibility.
Currently, MealPlanet partners with over 100 brands, including popular names such as Prep & Co, Basiligo, PrepHero, The Lean Co., Aleen’s, Pura, Health Road, Nutrition Kitchen, Healthy Little Secrets, Freshii, and Embody Fitness. The platform has quickly become a go-to solution for consumers seeking healthy and convenient eating options.
By aggregating various meal plans and offering top-notch service, MealPlanet aims to become a leader in promoting healthy lifestyles through smart technology and great offerings. Furthermore, looking ahead, MealPlanet plans to expand its operations beyond the UAE, entering the Saudi Arabian market in the first quarter of 2025.
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