Surprisingly, Masdar City, Abu Dhabi’s pioneering sustainable urban development, and Mashreq Bank have signed a memorandum of understanding (MoU) to provide financial services to small and medium enterprises (SMEs) and start-ups based in the City.
This will include easy access to NeoBiz, the bank’s first digital banking platform designed specifically for start-ups and SMEs.
The MoU was signed by Abdulla Balalaa, Executive Director, Masdar City, and Vikas Thapar, Executive Vice President, Head of Business Banking & NeoBiz, Mashreq Bank, at an official ceremony this week.
Balalaa said: “Masdar City is currently home to more than 1,000 companies, including a wide range of innovation-focused SMEs and start-ups. Through this strategic collaboration with Mashreq Bank, companies in Masdar City will have direct access to the bank’s cutting-edge suite of specially designed services to facilitate the upscaling of their operations.
“The City is Abu Dhabi’s only planned and approved R&D cluster, and to businesses, we offer a unique ecosystem of education, R&D, and innovation, that not only allows them to develop and thrive but also supports Abu Dhabi’s position as a world-leading business destination.
“At Masdar City, we are shaping and incubating the sustainable industries of tomorrow and we look forward to adding Mashreq Bank to our valuable list of partners.”
Thapar said: “Our agreement with Masdar City will enable us to increase customer acquisition while also raising awareness for our digital platforms. At Mashreq, we have always channeled our efforts towards customers and digitization, which has resulted in the development of cutting-edge digital banking services and our NeoBiz digital banking platform. Our commitment to fostering the SME ecosystem and efforts to catalyze SME development is what led to the development of NeoBiz and its suite of specially designed services. Through this partnership, Masdar City-based businesses will reap the benefits of NeoBiz, Mashreq Bank’s first startup/SME focused digital banking platform, giving them further opportunity to adapt and grow rapidly.”
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