Reportedly, Instagram will soon be downranking Reels videos that are not original to the platform. This means that all reshared content from other apps like TikTok or any short video-format platform will be downranked to give more credit to the original content.
Instagram head Adam Mosseri recently took to Twitter to announce the new changes to the app. In a video, Mosseri explains that Instagram will be adding three new features/changes to the platform – Product tags, enhanced people tags, and higher ranking for original Reels.
“If you create something from scratch, you should get more credit than if you are resharing something that you found from someone else,” Mosseri said in the video. This change leaves a few things up in the air.
Reportedly, Instagram will soon be downranking Reels videos that are not original to the platform. This means that all reshared content from other apps like TikTok or any short video-format platform will be downranked to give more credit to the original content.
Product tags and enhanced people tags
Meanwhile, Instagram’s other two new features are relatively easier to understand. Product tags allow users to tag products and drive some traffic or attention to a business, creator, or company that they love. This feature was made available to some users already, but it will now come to all Instagram users.
The ‘Enhanced Tags’ features allow users to set a category for themselves like dancer, rapper, or chef to make themselves more identifiable. That category will then show up when the user is tagged in another post, allowing credit to flow back to the original source.
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