Instagram is piloting a new feature aimed at enhancing how users share their real-time locations with friends. A recent report from The Verge states that the company has been developing this feature since February and is now testing it in select smaller markets.
The upcoming update will allow Instagram users to attach text or video updates to specific locations on a map, creating a dynamic way to share real-time information. Unlike previous features, these location-tagged updates will be visible only to those users who follow the updater back or are included in their Close Friends list. Friends’ updates will appear together on the same map, offering a coordinated view of shared locations and interactions.
This new feature is a significant shift from Instagram’s previous approach to location sharing.
Snapchat has offered a similar feature known as Snap Maps since 2017, which allows users to make their location updates public. In contrast, Instagram has designed its implementation with privacy in mind, limiting the visibility of location updates to a user’s followers or close contacts.
Meta, Instagram’s parent company, emphasized its commitment to user safety in the development of this feature. A Meta spokesperson noted, “As always, we are building this feature with safety in mind.” However, it remains unclear how long these location updates will remain visible on the map.
Instagram has explored location-based features before; back in 2012, the platform tested a feature that allowed users to see their uploaded photos on a map. Despite this early foray into location sharing, the feature failed to gain traction due to its limited sharing capabilities and lack of user engagement.
The new feature reflects Instagram’s ongoing efforts to innovate and improve user interaction by leveraging real-time location data while maintaining a focus on privacy and safety. As the testing phase continues, it will be interesting to see how users respond to this latest addition and how it will integrate into the broader landscape of social media features.
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