Mark Zuckerberg, the CEO of Meta Platforms Inc, announced that Instagram, a social media platform owned by the company, is launching a new feature called Channels. According to Zuckerberg’s Facebook post, the feature will enable users to broadcast chats and he plans to use it to share news and updates on the products and technology being built at Meta. The company plans to introduce the feature to Messenger and Facebook in the coming months.
In November of last year, Meta unveiled several new features for Instagram, including a tool for trading digital collectables. This move aimed to help content creators monetise their presence on the platform. The new feature will enable users to support creators by purchasing their non-fungible tokens (NFTs) directly within Instagram.
Meta has been launching more features to enable users to make money on its social media apps as it competes with platforms such as TikTok to attract influencers who can generate advertising revenue. In addition, Meta expanded access to subscriptions on Instagram to all eligible creators in the United States, allowing them to earn a more predictable income on the photo-sharing app.
Furthermore, Meta has introduced gifts on Instagram, starting with Reels, to provide creators with a new way to earn money from their fan base. The company also announced a series of new ad formats in October, designed to create new revenue streams for the short video and business messaging products it identified as key areas of growth.
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