According to a report in the Platformer tech magazine, Instagram will halt the usage of some features that users have criticized and said made the social network too similar to TikTok. Kim Kardashian and Kylie Jenner, famous sisters, were among the most outspoken users this week who wrote messages on social media urging the firm to “make Instagram Instagram again” and quit attempting to compete with TikTok.
The slogan sprang from a change.org petition that had received more than 229,000 signatures as of late Thursday.
“Lets go back to our roots with Instagram and remember that the intention behind Instagram was to share photos, for Pete’s sake,” the petition read.
Instagram chief Adam Mosseri had responded to the controversy earlier this week with a video on Twitter in which he said the features were a work in progress, and being tested with a small number of users.
Changes included playing up short-form video, displaying it full-screen the way TikTok does, and recommending posts from strangers.
“I’m glad we took a risk,” Mosseri was quoted as saying Thursday in an interview with Platformer’s Casey Newton.
“But we definitely need to take a big step back and regroup.”
“If we’re not failing every once in a while, we’re not thinking big enough or bold enough,” Mosseri said.
Mosseri argued that the shift to more video would happen even if the service changed nothing, as users increasingly share and seek video snippets.
“If you look at what people share on Instagram, that is shifting more and more to video over time,” Mosseri said.
“We are going to have to lean into that shift.”
Meta chief Mark Zuckerberg backed that position during an earnings call Wednesday, saying people are increasingly watching video online.
Both Meta and Google are among companies facing increased competition from TikTok for people’s attention, and have launched their own versions of short-form video sharing.
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