Huawei, the Chinese tech giant, is making a strategic move to enhance its presence in the UAE smartphone market by introducing the high-end Mate X3 foldable smartphone priced at Dh7,299. This bold pricing strategy reflects Huawei’s ambition to position itself as a premium brand, targeting tech enthusiasts and early adopters.
The Mate X3 boasts impressive specifications, including its status as the world’s thinnest and lightest foldable smartphone, measuring just 11.08mm when folded and 5.3mm when unfolded. The device’s lightweight design is achieved through the use of ultra-light and durable materials such as aluminium and carbon fibre. Furthermore, it features a striking exterior screen made of Kunlun Glass and an impact-resistant foldable interior screen, ensuring durability and a seamless user experience.
In terms of photography capabilities, Huawei has equipped the Mate X3 with advanced camera technology. The phone incorporates a 48-megapixel Ultra Lighting Telephoto Camera, specifically designed to capture well-lit images in low-light conditions. This is made possible by the industry-leading F1.4 physical aperture, enabling the phone to excel in various lighting scenarios.
The launch of the Mate X3 follows Huawei’s previous successful flagship line-ups, including the Huawei Mate50 Pro. The company aims to showcase its commitment to innovation, pushing the boundaries of smartphone technology and delivering cutting-edge devices to consumers.
Pablo Ning, President of Huawei Consumer BG, Middle East, and Africa, expressed confidence in their product lineup, stating, “We have showcased a promising return with our back-to-back launches of flagship line-ups, including the Huawei Mate50 Pro last year, and the Huawei P60 Pro and Huawei Mate X3 today.” With these new releases, Huawei aims to captivate tech enthusiasts and solidify its position in the competitive smartphone market.
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