In the UAE, startup Hoopla aims to revolutionize children’s mental wellness through playful activities, bonding, and emotional regulation. Founded by Jacqueline Perrottet, a mother herself, Hoopla merges technology with mental well-being, offering a guilt-free screen time experience. Perrottet realized the need for tools to help children and parents manage emotions early in her motherhood journey. Recognizing the lack of accessible and affordable mental wellness tools, she founded Hoopla in March 2023.
Hoopla’s tagline, “navigate big emotions with positive screen time,” encapsulates its mission. It provides exercises in mindfulness, meditation, movement, and breathing for both children and parents. The app aims to instil daily habits promoting calmness and emotional understanding, akin to brushing teeth for a few minutes. Through vibrant characters and immersive experiences, Hoopla engages children while delivering valuable lessons in emotional regulation.
Perrottet emphasizes Hoopla’s preventive approach to mental health, catering to children aged three to eight and their parents. The app encourages parents to transform screen time into mindful activities, fostering stronger parent-child bonds. By blurring the lines between digital devices and real-life interactions, Hoopla aims to make mental wellness a seamless part of daily routines.
Despite initial challenges regarding smartphone use concerns, Hoopla emphasizes parent-led interactions and mindful screen time. The app’s simple design minimizes screen time and stimulates engagement with limited scrolling or character creation. It encourages healthy habits and provides tools for grounding and breathing techniques during stressful moments.
As Hoopla gains traction, founder Perrottet seeks to expand its reach through investment. While venture capitalists have shown interest, the startup aims to hit key revenue milestones to attract further investment. With a goal to achieve profitability by October, Hoopla aims to make a significant impact on children’s mental wellness while reshaping digital screen time experiences.
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