HID, a global leader in trusted identity and biometric solutions, is thrilled to announce that its advanced imaging technology, the U.ARE.U™ Camera Identification System, now integrates with Amazon Rekognition. Amazon Rekognition is a fully managed computer vision cloud service. It specialises in identity verification and is a renowned name in the industry.
This integration enables customers to achieve superior results in various applications. Additionally, HID’s U.ARE.U camera captures faces in diverse lighting, backgrounds, expressions, and demographics, offering maximum deployment flexibility. Moreover, these features make it ideal for self-serve and point-of-sale (POS) environments in industries like hospitality, healthcare, sports, entertainment, retail, banking, government, and transportation.
HID’s technology now supports Amazon Rekognition’s capabilities:
- Face Detection: Predicts attributes like bounding box size, pose, brightness, sharpness, and more to determine face quality.
- Face Comparison: Measures the similarity between two faces to identify if they are the same person.
- Face Index and Search: Creates a face collection of existing users and searches new user selfies.
Accordingly, Vito Fabbrizio, Managing Director of the Biometrics Business Unit at HID, expressed pride in this collaboration, stating, “This partnership exemplifies our commitment to innovation. Working with Amazon’s face recognition technology helps us deliver the best performance in challenging environments, such as self-serve and POS. Our goal is to ensure the best customer experience without compromising accuracy and security.”
Amazon Web Services (AWS), established in 2006, is the world’s most comprehensive and widely adopted cloud platform. AWS offers over 240 fully featured services for various workloads, including computing, storage, databases, networking, analytics, AI, IoT, and more. Trusted by millions of customers, AWS supports the infrastructure of startups, enterprises, and government agencies.
HID empowers trusted identities worldwide, enabling safe transactions, productive work, and free travel. Additionally, HID’s identity solutions provide convenient access to physical and digital places and connect digitally verified and tracked things. With over 4,500 employees, HID operates in more than 100 countries, supporting a wide range of sectors. HID is a brand of the ASSA ABLOY Group, headquartered in Austin, Texas.
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