Google has unveiled its upcoming Magic Editor, an experimental photo editing experience that utilizes generative AI to help users reimagine their photos and simplify editing. Google introduced the Magic Editor at its annual developers’ conference, I/O, in Mountain View, California, on Wednesday. The Magic Editor will debut later this year and enable users to adjust various aspects of their photos with greater precision, even if they lack pro-level editing skills.
Using a combination of AI techniques, including generative AI, the Magic Editor helps users make edits to specific parts of an image, such as the subject, sky, or background, providing greater control over the final look and feel of their photo. For instance, if someone is attempting to capture the perfect photo at a popular waterfall, the Magic Editor can remove the forgotten bag strap and brighten a cloudy sky, bringing the photo closer to their memory of the day. It can also relocate and resize the subject to align it perfectly under the waterfall.
Google intends to grant early access to the Magic Editor’s experimental technology to select Pixel phone users, noting that there may be instances when it doesn’t function correctly. While it is unclear whether Google will eventually charge for the feature or make it a Pixel exclusive, TechCrunch speculates that it may become a Google One subscription perk, as Google did with the Magic Eraser earlier this year.
In February 2023, Google unveiled the Magic Eraser, a feature that can detect distractions in photos, such as photobombers or power lines, and remove them in a few taps. The Magic Eraser was included in the Google One subscription plan, which provides users with a variety of premium features and expanded cloud storage options. The Magic Eraser has been well received, and Google is looking to expand on its success with the Magic Editor, which will offer users even greater control over their photos.
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