At its flagship event, Google Marketing Live, held in Riyadh, Saudi Arabia, Google unveiled a range of cutting-edge AI-powered solutions tailored for advertisers. The event brought together renowned global and regional executives from Google as well as business and marketing leaders from the Middle East and North Africa.
The event served as a platform to showcase Google’s latest advancements in advertising products, with a focus on Search and Maps. Among the key highlights was the introduction of new features and innovations that leverage AI technology. Advertisers in Saudi Arabia can now benefit from enhanced experiences with PerformanceMax, which utilizes AI to generate automatically created assets and optimize the customer’s landing page and query context for more relevant advertisements.
Moreover, Performance Max, a campaign type that enables advertisers to access their Google Ads inventory through a single campaign, received a boost with the integration of generative media models and large language learning models (LLMs). This integration empowers Performance Max to generate professional-grade creatives across YouTube, Display, and Search, even with minimal information provided by advertisers.
In addition, Google announced the availability of Merchant Center Next in the Kingdom. This new onboarding experience simplifies product management for merchants of all sizes, streamlining the process of handling online and offline products and business information. The updates include easier onboarding, simplified product upload and management, seamless ads integration, and comprehensive reporting capabilities.
Anthony Nakache, Managing Director for Google in the Middle East & North Africa, expressed enthusiasm for hosting Google Marketing Live in Riyadh, highlighting Google’s commitment to supporting businesses in the Kingdom and their digital growth. He emphasized that the newly introduced AI-powered features, such as AI in PerformanceMax and Automatically Created Assets, will significantly enhance performance and expand the reach of businesses in Saudi Arabia, allowing them to connect with more customers.
Google Marketing Live is an annual event that showcases Google’s latest innovations in advertising products. This year, in addition to Riyadh, the event took place at Google’s global headquarters in Mountain View and its Europe Middle East and Africa headquarters in Dublin.
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