Google has officially confirmed that it will be launching its first-ever foldable smartphone, which puts it on a collision course with Samsung Electronics in the growing consumer electronics market. The Pixel Fold is expected to be unveiled on May 10, which coincides with Google’s annual I/O conference. Google has even created a dedicated page for the Pixel Fold, where interested users can sign up to receive updates on the device. However, Google has not provided any specific details about the device’s specifications.
According to reports, the Pixel Fold is rumoured to feature a 7.6-inch inward-folding design that is similar to Samsung’s flagship Galaxy Z Fold series. Additionally, the Pixel Fold is expected to come with a 5.8-inch cover screen, which is smaller than the Galaxy Z Fold’s 6.2-inch design. Google has also claimed that the Pixel Fold will have the “most durable hinge on a foldable” device.
While Google has not confirmed the Pixel Fold’s pricing, it is expected to cost at least $1,700, which would make it the most expensive device in the Pixel lineup. The price point would also put the Pixel Fold within range of the Galaxy Z Fold’s $1,799. As the first foldable smartphone engineered by Google, the Pixel Fold is expected to be a major step forward for the company.
The global foldable smartphone market is still a niche product category, accounting for only 1.2% of the market share. Samsung currently leads the market with a 62% market share, well ahead of second-place Huawei’s 16% market share, according to Counterpoint Research. It remains to be seen how Google’s Pixel Fold will impact the foldable smartphone market, but it is expected to be a major competitor to Samsung.
Google’s teaser for the Pixel Fold also coincided with Star Wars Day, playing on the popular franchise’s signature line, “May the Force be with you.” The announcement of the Pixel Fold has generated significant buzz in the tech world, and it will be interesting to see how the device fares in the highly competitive foldable smartphone market.
