Google Reinvents Search with AI-Powered ‘Web Guide’
Google has unveiled Web Guide, a new experimental feature designed to reshape how search results appear. Powered by a custom version of Google’s Gemini AI, Web Guide restructures search results into AI-generated categories, helping users quickly find relevant information. The feature is available to users who opt in through Google’s Labs under the “Web” tab, which currently displays traditional search results without AI Overviews.
Unlike the typical “10 blue links,” Web Guide uses a query fanout technique similar to AI Mode to break down search terms and conduct multiple searches at once. It then organizes results by relevance, displaying two key links at the top, followed by categorized suggestions and summaries. For example, a search for “how to care for a mango tree” yielded helpful results sorted under headings like “Mango Tree Care in Specific Climates” and “Troubleshooting Mango Tree Issues.” These categories often include content from trusted sources, such as universities, and platforms like YouTube and Reddit.
AI Grouping Aims to Restore Simplicity in Search
Although AI-generated, Web Guide attempts to revive a more user-focused browsing experience. Instead of overwhelming users with video-heavy pages and intrusive summaries, it leads with actual links something many have missed. In fact, some users might appreciate how the categories help drill down into specific areas of interest.
Still, not all AI summaries add value. For instance, under “Comprehensive Mango Tree Care Guides,” Web Guide offers generic advice that many users might figure out on their own. That said, the option to explore deeper or more nuanced queries does give the feature potential. You can ask questions like, “What are the best tools for staying connected with family across time zones?” and Web Guide will generate an AI-curated response that tackles various aspects of the topic.
Traditional Search Isn’t Going Away Yet
For now, users can freely switch between Web Guide and the classic web results. However, Google has already hinted that it plans to expand the Web Guide experience to the “All” tab. The feature is still in testing, and feedback from early adopters will likely shape how it evolves.
Anyone interested in trying Web Guide can enable it in Search Labs, where Google is currently piloting other AI-driven features as well.
