Google Expands AI Mode Globally with Multilingual Support and Smarter Search Features
Google has taken a major step forward by launching its AI-powered search experience AI Mode in over 200 countries and territories. Previously available in select regions like the US, UK, and India, it now reaches users across Europe, Asia, Latin America, the Middle East, and Africa. Notably, this global expansion includes support for five additional languages: Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese.
This wider availability introduces millions to a new way of searching that combines conversational AI with traditional search features. While English remains the primary language for now, the inclusion of more languages shows a commitment to broader accessibility. Consequently, users can expect a more natural, intuitive way to explore information online.
Although agentic features such as restaurant bookings are still limited to specific geographies and user tiers, the rollout marks a significant leap toward unifying AI experiences across Google’s services.
A More Intelligent, Task-Capable Search Interface
AI Mode is based on the Gemini model family and incorporates cutting-edge reasoning and multimodal understanding. When users enter complex prompts such as planning a hiking trip with lodging and weather suggestions the system intelligently decomposes the query into subparts. It then runs simultaneous searches and presents a cohesive, conversational response.
Unlike AI Overviews, which appear above traditional search results, AI Mode occupies the full screen. It supports context retention and can follow up on previous questions. Additionally, it can carry out agentic tasks like restaurant bookings, especially for users subscribed to certain premium tiers.
While not every feature is universally available yet, the experience demonstrates a clear shift from keyword-based search toward task-based interaction. Some regions, however, face delays in full access due to regulatory or infrastructure issues. Europe, in particular, encountered slower rollout because of its strict data and content policies.
Shifting Landscape for Users, Businesses, and Advertisers
The benefits of AI Mode are multifaceted. For users, it offers quicker answers and smoother navigation through conversational follow-ups. Instead of retyping queries, people can refine or extend their searches naturally. This leads to fewer clicks and more targeted results.
However, publishers and content creators are expressing concern. As AI-generated summaries become more prominent, the likelihood of users clicking traditional links may decrease. Some early reports from regions with AI Overviews mention reduced referral traffic to news and niche websites.
At the same time, there are opportunities. Being cited within AI Mode could offer higher visibility, provided the content is well-structured and properly linked. Furthermore, embedded citations and “jump-to” links aim to redirect traffic to original sources.
SEO strategies will also need to evolve. With the rise of AI-generated answers, marketers may need to optimize content for integration into AI responses rather than focus solely on traditional link rankings. Ads, too, may soon become more organically embedded within AI-generated content. As agentic features like bookings expand, businesses should align their infrastructure to remain discoverable and relevant.
