In 2024, Google took strong action against ad fraud. It suspended a record 39.2 million advertiser accounts. The surge came from advances in artificial intelligence (AI) and a focus on scams, impersonations, and policy violations. By using large language models (LLMs), Google detected fraudulent payment methods and blocked malicious actors. The company claims most accounts were suspended before posting ads. While AI helped, human oversight remained crucial.
Global Impact of Google’s Crackdown
Google’s efforts reached globally. It blocked 5.1 billion ads and acted on 1.3 billion publisher pages in 2024. The U.S. had the highest number of suspensions. Google removed 39 million advertiser accounts and 1.8 billion ads for violations like ad network abuse. India, the second-largest internet market, saw 2.9 million account suspensions and 247.4 million ad removals. Violations included financial services fraud and trademark misuse.
AI-Powered Improvements and Future Prevention
In 2024, Google introduced over 50 AI-powered enhancements. The company worked with over 100 experts to fight deepfake scams and impersonation. This effort led to 700,000 account suspensions linked to deepfakes. Reports of deepfake content dropped by 90%. Google also blocked 9.1 billion ads and removed 500 million scam-related ads. These actions show Google’s progress in improving safety on its platform.
