Good Capital, an early-stage venture capital firm, has announced plans to make 6-7 investments in 2025, with a strong emphasis on startups leveraging artificial intelligence (AI) in their business models. The firm’s focus will extend to Tier 2 and 3 cities, highlighting AI applications that enhance human intermediaries in industries such as healthcare, financial services, and retail.
The company categorizes AI opportunities into foundational infrastructure, native AI products, and real-world applications. Shreyans Salecha, a key member of Good Capital’s investment team, noted, “We see significant potential in using AI to enhance intermediary efficiency rather than replacing them.”
Since its inception in 2019, Good Capital has supported startups like Meesho, LEAD, Orange Health, Solar Square, and ApniBus, typically investing $500,000 to $1 million per deal. The firm is nearing the close of its second fund, targeting $40 million by Q1 2025, with a strategic focus on early-stage investments that enable meaningful ownership.
The firm prioritizes founders with deep domain expertise and adaptive business models that leverage AI for sustainable growth. Good Capital’s recent investment in Nuuk, a direct-to-consumer home appliance brand tailored to Indian markets, showcases its strategy of addressing market gaps with innovative solutions.
Looking ahead, Good Capital expects 2025 to focus on startups balancing profitability with growth, emphasizing sustainable unit economics over vanity metrics. Salecha anticipates a more disciplined funding landscape compared to 2021-2022, fostering a stronger ecosystem built on real business value.
