Genesis Unveils X Gran Concepts At 2025 Seoul Show
At the 2025 Seoul Mobility Show, Genesis introduced two stunning new concept cars — the X Gran Coupe Concept and the X Gran Convertible Concept. These vehicles reflect the brand’s evolving design philosophy and are based on the same architecture as the flagship G90. Presented under the theme “Unfold a New Era of Genesis,” the concepts aim to redefine luxury and performance in the electric era.
Notably, the X Gran Coupe draws visual cues from Mediterranean olive trees. Meanwhile, the X Gran Convertible channels the elegance of European wines, particularly referencing Cabernet Sauvignon grapes. These inspirations demonstrate Genesis’ commitment to blending culture and craftsmanship into automotive design. According to Mike Song, Global Head of Genesis, “With over 1.3 million customers worldwide, we’re seizing this moment to showcase our next chapter in performance and design.”
Inspired Design Meets Luxury Craftsmanship
Both concept cars adopt the brand’s signature “Two-Line” design language. Their silhouettes are sleek and fluid, with widened fenders and eye-catching wheel designs that demand attention. While their exteriors convey bold elegance, the interiors are equally impressive. In fact, they elevate the driving experience with rich materials such as quilted leather, crystal accents, and olive wood veneers.
The cabin of the X Gran Coupe features ambient lighting inspired by olive trees, which adds a natural touch. In contrast, the Convertible’s interior evokes the deep, warm tones of aged European wines. These subtle details speak to Genesis’ aim to connect emotion and design, creating an atmosphere that feels refined and immersive.
Public Debut and Display Details
For those eager to see these models up close, Genesis is offering an exclusive display. The X Gran Coupe, X Gran Convertible, and other notable vehicles will be featured at the Genesis booth in KINTEX from April 4 to 13. This showcase provides visitors a chance to experience the brand’s next chapter firsthand.
Ultimately, these concept vehicles mark a bold step forward. Through thoughtful design and cultural inspiration, Genesis continues to redefine what luxury mobility can look and feel like in the future.
