FinaMaze announced the launch of its new technology hub, FinaMaze Technologies, at the Dubai International Financial Centre (DIFC). This strategic move signifies a pivot toward a business-to-business (B2B) and business-to-business-to-consumer (B2B2C) model. The focus is on delivering advanced technology solutions to the banking and asset management industries on a white-label basis.
FinaMaze is leading the region in a global trend where successful B2C fintech companies shift to a B2B model. Abu Dhabi Global Market (ADGM) licensed FinaMaze in 2020 as a B2C business. This further marked it to be the first AI-asset manager to launch from the GCC area. The new hub in DIFC is part of FinaMaze’s strategy to expand its global footprint in financial technology.
FinaMaze Technologies aims to reshape asset management with its next-generation AI WealthTech technology. Its white-label SaaS solution for personalized wealth and asset management integrates seamlessly with existing bank and asset manager systems. This aligns with the company’s mission to tailor wealth management solutions to individual client needs while enhancing operational efficiency and reducing costs.
“Our goal is to redefine the future of wealth and asset management by leveraging AI capabilities,” said Mehdi Fichtali, CEO of FinaMaze. Additionally he said, “We envision a shift from conventional bulk asset management to a more personalized approach. Subsequently, AI with human supervision, will manage unique portfolios aligned with each investor’s risk profile, goals, and behaviour.”
The wealth management industry seeks full-cycle automation for managing investors’ funds, from personalized risk profiling to executing investments and fractional trades across various asset classes. Additionally, FinaMaze AI technology allows its B2B and B2B2C clients to offer private-banking-level wealth management to a broader audience. This lowers the investment threshold through AI and automation processes that FinaMaze labels as the 5Ps.
Additionally, the wealth and asset management sector is undergoing a significant transformation, driven by rapid advancements in technology and AI. The FinaMaze white-label solution, developed by investment experts, is positioning itself at the forefront of this industry shift, addressing the challenges and opportunities that come with integrating these technologies into traditional practices.
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