As the Head of NB&I Products, Solutions, and Digital Services, Mohamed is leading all aspects of du ICT’s product development strategy to support customers on their digital transformation journey.
Mr. Al Qubaisi brings an entrepreneurial approach to problem-solving and has helped multiple organizations develop new approaches which combine design thinking, lean start-up models, and agile methodologies to deliver end-to-end digital solutions.
Brief us about yourself
My name is Mohamed Al Qubaisi; I lead ICT Products, Solutions, and Digital Services at du. And I feel excited about our future journey.
Q. What changes is du implementing right now to align to the new vision of Dubai and the UAE in general?
du has re-imagined its innovation on its digital arm to focus more on the value and the industries that will utilize our technology and capabilities. We have the telco capabilities, data centers, cloud, cyber defense, and recently we’ve introduced advanced tech and industry 4.0. We’re focusing on those verticals and have built teams around them to accelerate Dubai’s vision to lead in the areas of digital transformation, Metaverse, and more.
Q. What do you think about 5G and what are some of the real-life use cases for it?
5G is critical to solutions where real-time communication is required.
However, 5G alone is not enough. It’s the applications and the capabilities around it, which help define the use cases in light of the challenges we’re trying to solve. So using 5G is by default one of our go-to’s. We strive to develop new ways in which 5G, cloud, robotics, edge, and AI can help in manufacturing, smart government, smart city development and the implementation of smart healthcare. So combining all those technologies helps to differentiate du and enable us to provide exceptional end-to-end solutions.
Q. What values does du add?
The value we add is the orchestration, innovation, and governance; we structure innovation so that we timebox it and ensure that we invest enough time and effort to develop the ecosystem that’s able to rapidly go after these problems and solve them in a very practical way. We go after MVPs, start small and try to improve value. Afterward, we think about scaling.
Overall it’s about changing the organization from a sales mentality selling solution services to co-creating and addressing problems in unique ways for the industry.
Q. What message do you have for our readers?
My message to everyone is that we’re blessed here by outstanding leaders who have a clear vision and want to bring the future of technology to the UAE. So whether it’s Crypto, Metaverse or AI, they’re not looking at the technology for the sake of technology, but what it brings to our country and citizens. So I recommend to all youth, all startups, and everybody interested in being part of this journey to collaborate, contribute and be open. The only way to do this is through partnerships, ecosystems, and holding hands. du is positioned very well to work with these startups and allow them to join our journey and contribute effectively.
So I recommend to all youth, all startups, and everybody interested in being part of this journey to collaborate, contribute and be open. The only way to do this is through partnerships, ecosystems, and holding hands.
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