eToro Launches AI-First Investing App With Smart Social Trading
A global trading and investing platform has introduced a redesigned mobile app centered on artificial intelligence, aiming to deliver a smarter, more personalized investing experience. The announcement came during the “Intelligence in Motion” event in London. Alongside the new app, the company also revealed agent-powered trading, sub-accounts, a desktop platform for active traders, an expanding app marketplace, and enhanced crypto self-custody tools.
Retail investors increasingly expect investing platforms to provide timely insights instead of requiring users to search for information themselves. Therefore, the new app places an AI assistant called Tori at its core. Tori works alongside insights generated from the platform’s global investing community, combining AI with real-world investor experience to help users make more informed decisions.
“Our AI is built on the real decisions and track records of millions of investors. An intelligence that’s hard to replicate,” said Yoni Assia, Co-founder and CEO. “By bringing AI and our community together, we’re helping people invest with greater knowledge and confidence. For nearly two decades we’ve worked to give everyone a seat at the table, this is the next step.”
New AI Features Expand Trading and Portfolio Management
The rebuilt mobile app delivers a faster interface with improved portfolio views, richer asset pages, advanced charting, and greater customization. Meanwhile, Tori proactively highlights portfolio updates, market signals, and the reasons behind price movements when they matter most.
Additionally, investors can receive Tori’s insights through WhatsApp and Apple Watch, allowing them to monitor portfolios without opening the app. The platform also introduces sub-accounts, enabling users to organize investments for different financial goals, such as retirement, home purchases, or a child’s future.
Furthermore, redesigned asset pages provide professional-grade charts and analytics while allowing investors to personalize the information they see first. Active traders also gain access to a new desktop application featuring advanced charting tools and trading analytics.
The platform has also introduced AI-powered portfolios that allow investors to build or copy autonomous trading agents operating around the clock within dedicated sub-accounts. Even so, users remain in full control of every trading agent while Tori keeps them organized.
App Store Growth, Crypto Wallets, and Brand Refresh
The company continues expanding its App Store by adding more trading and analytics applications from partners, developers, quantitative analysts, and community members. At the same time, its Builders’ Portal offers structured API access and additional development resources for creating new applications.
For cryptocurrency users, the platform now enables instant self-custody wallet creation directly through Tori. As a result, investors can securely manage digital assets without installing another application or completing a complex setup process. The wallet also provides access to decentralized finance (DeFi) services through integrated self-custody technology.
The launch also introduces a refreshed brand identity featuring a new logo, updated visual design, and the tagline “Know better,” reflecting the company’s goal of helping investors make better-informed financial decisions.
“Agentic trading is accelerating, and our App Store is growing fast. The world of finance never stops changing, and for nearly two decades we’ve harnessed each shift early, from social investing to crypto, and now AI. And each time, we’ve put that technology to work levelling the playing field faster for everyday investors,” concludes Yoni Assia.
The announcements took place during the “Intelligence in Motion” event in London, where clients, partners, investors, media representatives, and other guests explored the new app and several applications available through the expanding marketplace. A replay of the livestream will also be available through the platform’s official social media channels.
