Customers of Etisalat UAE, also known as etisalat by e&, can now log in using their secure national digital identification information with the integration of the UAE PASS login on the “My Etisalat UAE” app and portal (etisalat.ae). UAE PASS is the country’s first safe national digital identity for residents and citizens. It enables users to sign and authenticate documents, conduct digital transactions, and request a digital copy of their official documents in addition to granting access to a wide range of online services in numerous industries.
In partnership with etisalat by e&, all customers with a verified UAE PASS account can use the UAE PASS authentication to access accounts registered against their Emirates ID with this new login feature. This bolsters security and combats fraud for users, making it convenient and popular among subscribers. Additionally, etisalat by e& has made it possible for subscribers to register for the UAE PASS on its app and website without the need to go to any physical outlet.
etisalat by e&’s continuous efforts to digitise customer journeys now offer a ‘zero-touch’ experience with a focus on enhancing digital channels such as apps, websites and social media, optimising contact centre performance with the introduction of virtual agents, and revamping and digitising its stores. This integration of the national identity across the digital channels is in line with etisalat by e&’s main objective to combine the optimum mix of physical and digital channels and offer a truly omnichannel and digital-first experience.
A superior and differentiating customer experience is a foundational block in etisalat by e&’s transformation into a digital telco. The company is harnessing the power of analytics and AI to offer personalised experiences across all digital and physical channels.
The digital experience of customers is enhanced through the ‘My Etisalat UAE’ app as they can fully view and make all their required transactions on the app, such as access and payment of bills, account management , plan changes, and contract – all these are now accessible via an easy log in with UAE PASS. Other features include buying devices, subscribing to new services or troubleshooting technical issues are also available using the self-care support modules on the app.
To further enhance customer experience, both the app and website interfaces are undergoing a full revamp along with additional features. Currently, there are more than 4 million customers who are actively using the ‘My Etisalat UAE’ App on a regular basis.
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