du Unveils Back-to-School Deals Across UAE With Up to 50% Off
A UAE telecom and digital services provider has introduced special Back-to-School offers to support students and families as the new academic year begins. The campaign focuses on affordable connectivity options, additional data benefits, and discounted digital services.
Customers can receive discounts of up to 50% on selected Power Plans for six months. Additionally, prepaid users can access 60GB of extra data through Flexi Yearly Plans, helping them stay connected throughout their daily activities.
Furthermore, customers seeking better home connectivity can benefit from online promotions. These include a 20% discount on Home Fiber plans and a 10% discount on Home Wireless plans.
The offers also include selected devices and accessories. Therefore, customers preparing for the academic year can upgrade their technology needs while enjoying reduced prices. Terms and conditions apply.
Supporting students and digital access
The company continues to focus on improving connectivity access during important educational periods. Moreover, these initiatives aim to provide students and families across the UAE with more convenient digital solutions.
As part of its wider technology efforts, the company recently introduced an Agentic AI upskilling initiative under its business portfolio. The program targets 10,000 small and medium-sized enterprises across the UAE.
Through this initiative, SME owners and employees can access knowledge, tools, and practical skills related to Agentic AI adoption. Consequently, businesses can improve efficiency, accelerate digital transformation, and explore new artificial intelligence solutions.
Expanding technology and market presence
In addition to its customer-focused offers, the company has continued strengthening its position in the UAE technology sector. Recently, it was included in the MSCI UAE Standard Index following the latest Equity Index Review.
The inclusion is expected to take effect after the close of trading on August 31, 2026. Furthermore, the move highlights the company’s growing presence within the UAE market.
Overall, the Back-to-School campaign combines connectivity discounts with broader digital initiatives. Therefore, it reflects the increasing demand for affordable technology solutions among students, families, and businesses.
