DPMETAWORLD, a new project launched by DP World, a prominent global end-to-end logistics company, aims to deliver innovative digital solutions to real-world supply chain difficulties. Across the industries in which DP World operates, supply chains are moving from analogue to embracing new digital solutions. This project will allow DP World to lead the acceleration of this trend through the untapped capabilities of the metaverse, helping drive efficiency and transparency.
The platform is expected to launch by the end of 2022 and DP World is actively talking to best-in-class technology partners to help develop the platform and help bring our innovative solutions to life.
The announcement was made by Sultan Ahmed Bin Sulayem, Group Chairman and Chief Executive Officer of DP World, as part of the World Economic Forum’s Annual Meeting in Davos.
The activities to be explored through DPMETAWORLD go beyond social networks and entertainment, which are commonly associated with the metaverse, into education, government services and trade. Given the scale of DP World’s operations, spanning six continents, 80 ports and various logistics operations, the company is uniquely positioned to help customers accelerate the flow of goods into its logistics networks.
DP World will explore metaverse applications for its services, including simulations of warehousing and terminal operations, in so-called digital twins — 3D virtual versions of physical assets — as well as container and vessel inspections.
Other customer-focused applications include enhanced retail market access, with the potential to extend DP World’s 1600+ showrooms at the Dubai Traders Market to an unlimited number of customers through an immersive shopping experience.
Internally, DP World will be able to benefit from fully immersive virtual training for its staff. In 2021, its Port & Terminal Training Centre in Jebel Ali trained more than 10,000 employees, totalling close to 34,880 training days.
Replacing physical training with an immersive alternative in the metaverse will reduce the time it takes to train operations teams by 50%, slashing costs as well as increasing efficiency and safety and saving over 17,000 training days just in the UAE.
DPMETAWORLD will further promote the firm’s ‘Our World, Our Future’ strategy, which symbolizes its heritage vision for a better, more fair world, in addition to providing considerable advantages to consumers.
By substituting physical travel with virtual training, this digital duo will minimize carbon emissions. It also relates to its pillar of ‘People,’ providing new chances for individuals who were previously restricted from the workforce.
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