Redefining SUVs with elegance and innovation
Chery UAE, in partnership with AW Rostamani Group, has officially launched the TIGGO 9, its flagship SUV, setting a new benchmark for performance, safety, and sophistication. This milestone event marks Chery’s expansion into the UAE and MENA markets, further solidifying its presence in the region’s competitive automotive landscape.
A Game-Changer in the SUV Market
The TIGGO 9, Chery’s largest SUV to date, caters to the increasing demand for premium high-performance vehicles in the UAE. Michel Ayat, CEO of AW Rostamani Automotive Group, emphasized the rise of Chinese automotive brands, stating:
“Chinese car brands have captured over 12% of the UAE market in 2024, compared to 4-5% in earlier years.”
The TIGGO 9 embodies luxury and reliability, blending advanced features with competitive pricing, making it an attractive option for modern drivers.
Launch Event at Bluewaters Island
The debut event at Banyan Tree Bluewaters Island saw attendance from senior executives of Chery Global and AW Rostamani, media representatives, and distributors across the region. Zaher Sabbagh, Director of Chery UAE, remarked:
“The UAE remains central to our growth strategy, and the TIGGO 9 reflects our commitment to delivering premium SUVs tailored to the region’s evolving preferences.”
Features That Define Excellence
The TIGGO 9 offers a host of advanced features, including:
- Luxury Interiors: An 8-way adjustable driver’s seat with ventilation, massage, and memory functions.
- Cutting-Edge Technology: A 15.6” 2.5K HD touchscreen, 540-degree HD camera, and hybrid 3DHT powertrain.
- Safety and Innovation: A 5-star Euro NCAP rating, 13 ADAS systems, 10 airbags, and reinforced steel construction.
- Adaptable Comfort: Auto-folding rear seats convert into a spacious 2.08m² bed.
With its bionic-inspired design, featuring the Tiger Eyebrow Bow and diamond-accented grille, the TIGGO 9 combines aesthetic elegance with commanding road presence.
Strategic Expansion in the UAE
Chery is expanding its footprint in the UAE with new showrooms in Sharjah, Dubai, and Abu Dhabi (Sh. Rashid Bin Saeed showroom and Mussafah service center). This development reinforces Chery’s long-term vision for the region, offering customers a seamless blend of luxury, performance, and reliability.
The launch of the TIGGO 9 in the UAE and MENA markets represents a pivotal step in Chery’s mission to redefine the SUV experience. Combining state-of-the-art technology, safety, and luxury, the TIGGO 9 is a testament to Chery’s commitment to innovation and customer satisfaction.
