ChatGPT Traffic Slips as Google Gemini Gains Ground
Web traffic patterns for leading AI chatbots have shifted in recent months, with ChatGPT seeing a noticeable decline while Google’s Gemini continues to gain ground. According to SimilarWeb data, combined desktop and mobile visits to ChatGPT fell by 9.6 percent between October 2025 and January 2026. Moreover, average daily visits dropped by 22 percent over the past six weeks.
During early December, ChatGPT still recorded close to 200 million daily visits; however, traffic later declined to roughly 158 million. Meanwhile, Gemini maintained steady growth, reaching an estimated 55 to 60 million daily visits during the same period.
Gemini Gains Momentum as Engagement Rises
While ChatGPT remains the largest AI chatbot interface globally, Gemini has steadily increased its share of worldwide web traffic. In December alone, Gemini’s traffic share rose by 3.3 percent month over month. This growth coincided with the rollout of the Gemini 3 model upgrade, which expanded multimodal capabilities and improved response speed. Additionally, user engagement metrics favored Gemini, as visitors spent more time per session and viewed more pages compared with ChatGPT users. However, SimilarWeb clarified that these figures only reflect direct website traffic and do not include native integrations or platform-level distribution advantages.
Broader AI Ecosystem Shows Expanding Usage
Beyond the two leading platforms, other AI chatbots also recorded meaningful traction. During December 2025, Grok, DeepSeek, and Perplexity.ai collectively captured hundreds of millions of visits. At the same time, overall daily traffic across AI tools dipped during the winter holiday period, returning to late-summer activity levels. Nevertheless, the data indicates that competition within the AI chatbot landscape is intensifying, with usage becoming more distributed across multiple platforms rather than concentrated around a single leader.
