Sports

Horse racing event at the Dubai Racing Club, showcasing jockeys competing in the World Cup race on a grass track.
Dubai World Cup Set for Global Broadcast in 170 Countries

Dubai is set to host the World Cup broadcast, reaching viewers in 170 countries. This…

McLaren Formula One car on the racetrack during a Grand Prix.
McLaren Boosts Tech Investments to Streamline Operations

McLaren Racing is ramping up its investment in technology platforms and financial services partnerships to…

JLT UNVEILS EPIC NEW SKATE PARK

JLT, Dubai’s most soulful neighbourhood has showcased its brand-new Skate Park. Featuring the gnarliest pipes…

ES Sport Unveils New Identity and Leadership to Fuel UAE's Sports Tourism Growth
ES Sport Unveils New Identity and Leadership to Fuel UAE’s Sports Tourism Growth

ES Sport, the leading sports tourism agency in the GCC, announces its new identity with…

Ferrari Unveils 2025 Livery for 499P Hypercars #50 and #51
Ferrari Unveils 2025 Livery for 499P Hypercars #50 and #51

Ferrari officially marked the start of its third season in the FIA World Endurance Championship’s…

Abu Dhabi’s E1H Pioneers Innovation in Sports and Entertainment
Abu Dhabi’s E1H Pioneers Innovation in Sports and Entertainment

Abu Dhabi is taking bold steps to become a global leader in sports and entertainment…

Saudi Arabia Launches AI League to Revolutionize Sports with Artificial Intelligence
Saudi Arabia Launches AI League to Revolutionize Sports with Artificial Intelligence

Saudi Arabia is taking a major step toward integrating artificial intelligence into the sports industry…

Lexus Reveals Surf LX Concept and Strengthens Partnership with World Surf League
Lexus Reveals Surf LX Concept and Strengthens Partnership with World Surf League

Lexus has unveiled the Surf LX concept at the 2025 Lexus Pipe Pro in Oahu,…

BMW Unveils the First-Ever M3 CS Touring: A High-Performance Limited Edition Wagon
BMW Unveils the First-Ever M3 CS Touring: A High-Performance Limited Edition Wagon

BMW has officially revealed the first-ever M3 CS Touring, a limited-edition high-performance wagon that blends…

Formula E: Redefining Motorsport with Innovation, Sustainability, and Electrifying Action
Formula E: Redefining Motorsport with Innovation, Sustainability, and Electrifying Action

Formula E is revolutionizing motorsport, combining the energy of a music festival with the thrill…