Basatne Acquires Cartlow to Accelerate Expansion and Lead The Transformation of The Circularity Ecosystem
In a landmark acquisition set to transform the circular economy landscape, Basatne, a global leader in sustainable trade solutions and reverse logistics, has acquired Cartlow, the UAE-born pioneer in re-commerce and sustainable device management. This strategic move strengthens Basatne’s presence in the Middle East by leveraging Cartlow’s proprietary technology and market leadership to create a more efficient, technology-powered circular economy.
Addressing the E-Waste Challenge
The acquisition comes at a critical time as the Middle East faces a growing e-waste crisis, generating over three million metric tons annually. The UAE ranks among the highest in per capita electronic waste generation. With the regional re-commerce industry projected to exceed $30 billion by 2028, Basatne and Cartlow are well-positioned to drive the transition toward a circular and sustainable economy.
Cartlow has already made a significant environmental impact by recirculating over one million electronic devices, reducing waste and extending product lifecycles. The company has also prevented 100,000 metric tons of CO₂ emissions, equivalent to removing more than 21,000 cars from the roads for a year. Additionally, it has generated over AED 500 million in value, reinforcing the economic and environmental benefits of sustainable commerce.
Driving Innovation in Circular Commerce
Under Basatne’s leadership, Cartlow’s advanced solutions will accelerate the adoption of circularity, fostering a globally integrated ecosystem. The company aims to recirculate millions of devices across multiple channels, reinforcing its vision to become a global leader in circular commerce and a potential unicorn in the circular economy space.
Ammar Aboulnasr, founder and CEO of Basatne, highlighted the acquisition’s significance:
“This acquisition represents a pivotal step toward shaping our global circular ecosystem. In 2023, we launched Ardroid, the UAE’s leading refurbishing facility, pioneering the region’s first AI and robotics-driven solution for data wiping and diagnostics. Today, with the integration of Cartlow, we are completing a fully closed-loop ecosystem, enabling markets to transact seamlessly and accelerating the transition toward a structured, scalable circular economy”
Mohammad Sleiman, founder and CEO of Cartlow, emphasized the collaboration’s potential:
“Joining forces with Basatne will allow us to expand our technological reach beyond the region and scale sustainable practices across global markets. The synergy between our platforms will revolutionize device lifecycle management and reinforce the region’s role as a leader in circular innovation. This collaboration enables us to take the next step in providing smart, scalable, and sustainable solutions for businesses and consumers alike.”
Aligning with Sustainability Goals
This strategic acquisition aligns with key sustainability initiatives, including the UAE’s Net Zero by 2050 strategy, which promotes environmental responsibility and digital transformation, and Saudi Vision 2030, which emphasizes economic diversification and green technology adoption.
With the UAE emerging as a hub for sustainable commerce and green technology, the combined expertise of Basatne and Cartlow will accelerate the shift toward a circular economy. Retailers, businesses, and consumers will gain access to innovative tools that promote responsible trade and consumption practices.
