AW Rostamani Trading Company and Groupauto Middle East, Africa & India Forge Strategic Partnership to Advance Automotive Aftermarket Industry
AW Rostamani Trading Company, the strategic arm of AW Rostamani Group’s mobility services division, has partnered with Groupauto Middle East, Africa & India, a regional subsidiary of Groupauto International. This collaboration aims to enhance innovation and growth within the automotive aftermarket sector. The agreement was formalized at AW Rostamani Group’s Head Office, attended by Sanaa Ouahmane, CEO of AWR Mobility Services & AWR Trading, and Mesut Urgancilar, Managing Director of Groupauto Middle East, Africa & India.
This partnership marks a significant milestone for both entities. By leveraging AWR Trading’s regional expertise and distribution capabilities alongside Groupauto’s extensive global network, the two companies seek to optimize supply chain efficiencies, strengthen supplier engagement, and expand market reach. Ultimately, this strategic alignment will create substantial value for the broader automotive aftermarket industry in the region.
Driving Innovation and Efficiency in the Aftermarket Sector
Through this agreement, AWR Trading gains access to Groupauto’s vast supplier relationships and procurement advantages. This expanded access ensures a steady supply of high-quality automotive components while streamlining costs and improving operational efficiencies. As a result, AWR Trading is positioned to deliver greater value to customers and reinforce its standing as a leading distributor in the region.
Sanaa Ouahmane expressed enthusiasm for the partnership, emphasizing its potential to enhance innovation and operational capabilities. She stated, “At AWR Trading, we are committed to driving innovation and expanding our capabilities within the automotive aftermarket industry. Our partnership with Groupauto Middle East, Africa & India enables us to tap into their extensive global network and supplier relationships, reinforcing our position as a leading distributor in the region. This collaboration allows us to not only enhance our access to high-quality automotive components but also bring greater efficiencies and value to our customers.”
Groupauto also benefits significantly from this collaboration, strengthening its presence in the Middle East and Africa while working alongside a trusted and well-established regional partner. Mesut Urgancilar highlighted the mutual advantages, noting, “We are happy and honoured to enter this partnership with AWR Trading. With the strong presence and expertise of AWR Group in this region and the global automotive network of Groupauto, we look forward to synergies for both the Groups and enhanced presence in this region. Groupauto looks forward to working with AWR Trading on all aftermarket products, workshop programmes and digitalisation in line with their vision of growth and innovation.”
Expanding Market Reach and Setting New Industry Benchmarks
By joining forces, AWR Trading and Groupauto Middle East, Africa & India are well-positioned to unlock new opportunities within the automotive aftermarket industry. AWR Trading will optimize procurement processes, gain cost advantages on key brands, and improve its supply chain management. Simultaneously, Groupauto will expand its regional footprint and strengthen its collaboration with a reliable partner in the UAE.
This agreement underscores the shared vision of AW Rostamani Group and Groupauto for strategic growth and industry leadership. Both companies are committed to fostering a more connected and competitive aftermarket ecosystem in the Middle East and Africa. By leveraging their collective expertise and resources, they aim to set new standards for efficiency, customer service, and innovation.
Through enhanced collaboration, both organizations will be better equipped to address evolving market demands, implement digital solutions, and drive future advancements in the automotive aftermarket sector. This strategic alignment ensures that both AWR Trading and Groupauto continue to lead in delivering exceptional products and services, ultimately benefiting suppliers, distributors, and customers across the region.
