In a move similar to its Prime Day summer marketing blitz, Amazon.com Inc (AMZN.O) on Sunday revealed an anticipated deal for its loyalty-club members. The promotion is meant to boost holiday sales and appeal to budget-conscious consumers in these trying times. According to Amazon, the “Prime Early Access Sale” will begin on October 11 at midnight Pacific Daylight Time (0700 GMT) and last for 48 hours in 15 different countries.
Vice president Jamil Ghani told Reuters the rationale for a second Amazon deals event this year was earlier holiday shopping and the “macroeconomic environment” customers faced.
“There’s a desire to save and make the dollar stretch further,” he said in an interview.
Ghani declined to offer revenue forecasts for how the event would compare to Black Friday and Cyber Monday sales this fall or to July’s Prime Day.
Such member-only sales prompt some customers to buy Prime subscriptions and shop more on Amazon.
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