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Amazon has officially unveiled its new instant delivery service, “Amazon Now,” in the UAE, positioning itself as a direct competitor to Noon’s Minutes service. Currently available in select parts of Dubai, the service is exclusive to Amazon Prime members.
With Amazon Now, Prime members can enjoy free delivery within minutes, provided their order value exceeds AED 25 (approximately $6.8). According to Amazon’s website, the service will operate seven days a week, from 7:00 am to midnight.
The initial launch covers key Dubai neighborhoods, including Jumeirah Beach Residence, Dubai Marina, Dubai Silicon Oasis, and Jumeirah Lakes Towers. Plans are already in motion to expand the service to additional locations across the UAE.
This move marks a significant step in Amazon’s efforts to enhance convenience for UAE customers, aligning with its commitment to revolutionizing e-commerce experiences globally.