Amazon Expands AI Shopping with Lens Live
Amazon has introduced Lens Live, an advanced upgrade to its Amazon Lens shopping tool, designed to enhance product discovery through real-time visual search. Unlike the existing Amazon Lens, which enables users to upload photos or scan barcodes, Lens Live allows shoppers to point their phones at items in the real world and instantly see matching products in a swipeable carousel. This new capability brings immediacy to product discovery while keeping the original Amazon Lens feature intact.
The feature integrates with Amazon’s AI shopping assistant, Rufus, giving users additional insights through product summaries and suggested questions. This ensures that customers can make better decisions while shopping, as they gain both real-time results and helpful product context.
Enhancing Everyday Shopping with AI
Lens Live builds on consumer habits, particularly the practice of comparing prices while browsing in physical stores. Now, shoppers can quickly check if Amazon has a better deal or a similar product with just a glance. By tapping on any item in the camera view, the feature zooms in on the chosen product. From there, users can either add it to their shopping cart or save it to their wish list.
In addition, the solution combines AI capabilities like shopping guides, personalized recommendations, and AI-enhanced product reviews. This unified experience brings convenience to users who want faster, smarter, and more personalized shopping journeys.
Technology Behind the Experience
The new Lens Live feature is powered by Amazon SageMaker, which enables the deployment of machine learning models at scale. It also runs on AWS-managed Amazon OpenSearch, ensuring smooth performance for millions of users. By combining scalable infrastructure with advanced AI models, Lens Live can deliver instant results in real-world conditions.
Currently, Lens Live is launching on the Amazon Shopping app for iOS, initially targeting tens of millions of U.S. shoppers. Expansion to additional users in the U.S. will follow, while global availability has not yet been confirmed.
