AI Video Startup Higgsfield Hits $1.3B Valuation After Fresh Funding Round
AI video generation startup Higgsfield has extended its previous $50 million Series A round that closed in September. As a result, the company sold another $80 million worth of stock, bringing the total Series A to $130 million. The company says it has now reached a $1.3 billion valuation.
What Higgsfield Does And Who Built It
Higgsfield offers a tool that lets consumers, creators, and social media teams create and edit AI-generated videos. Additionally, the company was founded by Alex Mashrabov, former head of Generative AI at Snap. He joined Snap after it acquired his previous startup, AI Factory, in 2020 for $166 million. Mashrabov was a co-founder of AI Factory.
User Growth, Revenue Claims, And Platform Use
Five months after launching, Higgsfield touted 11 million users and said it was a top platform for content creators. Nine months in, it says it has reached over 15 million users. Meanwhile, it says it is on a $200 million annual revenue run rate. It also says that number doubled from a $100 million trajectory in about two months.
The startup believes this growth puts it ahead of companies like Lovable, Cursor, OpenAI, Slack, and Zoom. To shift its image, Higgsfield now emphasizes that professional social media marketers use its product. It calls that “a major sign that the platform adoption has evolved beyond casual content creation.”
Of course, the tool has also drawn controversy. Last month, it was used to create a video titled “Island Holiday” featuring people mentioned in the Epstein files alongside fictional characters on vacation on Epstein’s island. However, users also share projects focused on fashion and Hollywood-style storytelling.
Investors in the Series A extension include Accel, AI Capital Partners, Menlo Ventures, and GFT Ventures.
