A TikTok Alternative Where Likes and Follower Counts can be Hidden
In a digital space dominated by TikTok, Instagram Reels, and YouTube Shorts, a new short-form video platform called Neptune is making waves. Still in beta, Neptune has already attracted significant interest. With 970 active testers and a waitlist of 400,000 users, momentum is clearly building. The app is expected to launch on the App Store next week, while its Android version is planned for release in about six months.
Founded by Ashley Darling, a former talent director at the OPTYX agency, Neptune is designed for creators tired of social media’s obsession with metrics. Darling’s experience with independent influencers led her to envision a platform where creativity takes priority over competition. Instead of waiting for change, she built a solution. “I miss when social media was fun,” she explained, emphasising her goal to restore that spirit.
A Platform Built for Creativity Over Clout
One of Neptune’s standout features is “ghost metrics,” which allows creators to hide their follower and like counts. While optional, this feature aims to reduce pressure and shift focus to content quality. For those who prefer transparency, metrics can still be made visible. This balance gives creators more control over how they present themselves.
Unlike many platforms that reward popularity, Neptune’s algorithm is tuned to favour user interests and genuine content quality. As a result, micro-influencers have a greater chance to shine without being buried by big-name accounts. Neptune also offers a “Hop Back” feature, enabling users to return to the exact point they left off in a video — a thoughtful touch that improves user experience.
To support creators financially, Neptune will include revenue options such as tips, subscriptions, and livestreaming. These features are part of a broader strategy to offer meaningful monetisation tools while maintaining a healthy creative environment.
Looking Ahead: Expanding Tools and Features
Although Neptune is still developing, its direction is clear. Currently, the app provides a basic video feed and search functionality. It lacks in-app editing tools and messaging, but these are on the roadmap. According to the company, livestreaming, playlist creation, and music integration are already in development.
As TikTok faces regulatory uncertainty, Neptune is well-positioned to become a preferred alternative for creators seeking a fresh start. With its user-first design and commitment to authentic content, Neptune could become the creative refuge many have been waiting for.
