Volvo Rolls Out Apple Music to Over 2 Million Cars
Volvo has started rolling out native Apple Music integration to more than two million vehicles worldwide through an over-the-air software update. As a result, the rollout marks one of the largest deployments of the streaming service in the automotive industry.
The update covers model year 2020 vehicles and newer. Eligible models include the EX90, ES90, XC90, S90, V90, XC60, S60, V60, XC40, EX40, and EC40.
Meanwhile, the newly launched EX60 will include Apple Music pre-installed when customer deliveries begin this summer. However, availability may vary depending on the model.
To encourage adoption, eligible new and returning Apple Music users can receive up to three months of free service through the Volvo Cars app. The offer remains valid until July 6, 2027.
Premium models gain Spatial Audio
In addition, drivers of the EX60, EX90, and ES90 will receive Apple Music Spatial Audio powered by Dolby Atmos. The feature works with the optional Bowers & Wilkins premium sound system.
Furthermore, these models feature enhanced soundproofing designed to reduce cabin noise. Consequently, the quieter interior creates a more immersive music-listening experience.
“Many of our customers use Apple Music on their phones or in their homes today. By bringing Apple Music directly into our cars, we’re making them an extraordinary place to experience music,” said Alwin Bakkenes, head of global software engineering at Volvo Cars. “You’ll feel as if you’re right in the middle of a concert hall or an arena during your favourite live performance.”
Native streaming becomes more common
Volvo’s rollout follows a growing industry trend toward built-in music streaming services. Previously, General Motors introduced native Apple Music support for select 2025 and 2026 Chevrolet, Cadillac, Buick, and GMC vehicles.
Apple Music offers access to more than 100 million ad-free songs. Additionally, Volvo drivers can sign in with their Apple account and control playback using voice commands or the touchscreen interface.
