HONOR Expands Oman Retail With New Experience Store
MHD-ITICS and HONOR have opened a new HONOR Experience Store at the Mall of Oman, thereby expanding HONOR’s retail footprint in the Sultanate. Moreover, the launch strengthens the long-term partnership between both companies and supports broader growth in Oman’s consumer technology sector.
The inauguration ceremony brought together senior officials, media representatives, business partners, and guests. Furthermore, the opening marks HONOR’s direct expansion into Oman’s retail experience segment. At the same time, MHD-ITICS continues to widen its strategy beyond technology distribution into direct consumer engagement.
Focus on Immersive Consumer Experiences
The new HONOR Experience Store will deliver interactive and experience-driven retail services for consumers across Oman. In addition, the outlet combines advanced technology products with personalized customer interaction to create a more engaging retail environment.
Through its Consumer Division and Mobile Distribution business, MHD-ITICS has continued to expand the reach of global technology brands in the Sultanate. Meanwhile, HONOR plans to use the new location to showcase its latest AI-powered devices and growing AIoT ecosystem.
The store will also provide customers with hands-on access to HONOR’s newest innovations. Consequently, consumers will gain a more immersive and connected technology experience inside the retail space.
Supporting Oman’s Growing Technology Sector
The partnership reflects the rising momentum of Oman’s consumer technology market. Additionally, the initiative aligns with the shared ambition of MHD-ITICS and HONOR to improve retail technology experiences across the country.
HONOR also identified Oman as a strategic market within the GCC region. Therefore, the company aims to strengthen long-term consumer engagement through expanded retail operations and enhanced customer experiences.
