DMI Rolls Out Dubai+ Digital Streaming Platform
A new digital streaming platform has been launched, marking a strategic step in accelerating digital transformation and strengthening Dubai’s role as a regional and global content hub. Under high-level directives, the platform aims to redefine digital media across Dubai and the wider Middle East. Moreover, it focuses on delivering Emirati and Arab content at the highest production standards while reinforcing innovation and relevance.
Strengthening regional content and creative talent
At the same time, the platform expands the reach of local and Arab storytelling by supporting regional creatives and media talent. In addition, it provides a digital environment that encourages local production, launches new initiatives, and expands partnerships across multiple markets. As a result, Arab content gains wider global visibility and stronger audience impact. The launch was announced during a press conference attended by senior media officials, industry leaders, and regional influencers, reflecting broad sector engagement.
“Dubai+ reflects the emirate’s ambitious vision to keep pace with global shifts in media and digital broadcasting. We seek to enhance Dubai’s competitiveness as a regional and global hub for creativity and media production by strengthening the industry ecosystem. These efforts include encouraging greater private-sector participation and building advanced storytelling capabilities aligned with Dubai’s future vision, along with raising operational performance, driving innovation, expanding audience impact, investing in talent and skills development, and leveraging technology and advanced production capabilities to catalyze the sector’s growth.”
Platform evolution and content offering
Meanwhile, the platform represents a key milestone in building a fully integrated digital ecosystem that delivers diverse, high-quality content. Going forward, future phases will expand programming and deepen audience engagement, positioning the service as a leading destination for Arab viewers. Additionally, the platform is supported by advanced digital infrastructure and extensive testing to ensure global-level performance and user experience.
Furthermore, the launch introduces a strong content lineup that includes exclusive films and series, original productions, live TV channels, major events, and sports coverage. Notably, family safety remains central, supported by clear content standards, robust classification, and transparent viewing controls. Overall, the platform’s debut reinforces Dubai’s position as a leading hub for the regional and global media industry.
