Facebook Launches New AI Tool to Protect Creator Content
Meta has introduced a new Facebook content protection tool to help creators safeguard original reels from unauthorized reuse. The feature automatically detects when someone else posts a creator’s reel without permission and provides instant alerts.
Additionally, creators can block visibility of the copied reel on both Facebook and Instagram, track its performance, or add attribution links for acknowledgment. The system also allows creators to release a claim and permit the content to remain visible if preferred.
New Controls to Support Originality and Reduce Copycats
The rollout aligns with Meta’s focus on helping original creators stand out rather than losing visibility to copycat accounts. Although the tool protects reels posted on Instagram, it requires creators to publish or cross-post their work to Facebook first to enable tracking. As a result, more creators may now be incentivized to upload directly to Facebook.
The feature is being activated for creators enrolled in the Facebook Content Monetization program who meet integrity and originality standards, while additional access is expanding to users of Rights Manager. Eligibility notifications appear across the Feed, Professional Dashboard, and creator profiles.
How the Detection and Management System Works
The tool uses the same matching technology as Rights Manager for copyright holders, offering a percentage match score and data such as views, follower count, and monetization status. Moreover, creators can add trusted accounts to an allow list to prevent false flags, manage claims one-by-one, or choose to add attribution links instead of blocking visibility.
Blocking a reel reduces distribution but does not penalize the account that reused the content to prevent misuse of the system. However, creators who abuse reporting tools may face restrictions or lose access to them. Tracking is the default mode, and creators can dispute wrongful ownership claims through a copyright takedown request. The feature is currently available only on mobile, but desktop integration testing is underway.
