A social media platform is now focusing on podcasters, introducing features designed to make show discussions more visible and engaging. Podcast links in the feed will soon stand out with colorful backgrounds and image thumbnails, helping users easily spot and share them. Additionally, creators will receive a dedicated section on their profiles to link their podcasts, making it simpler to promote shows and grow audiences. These updates mark the first step in a broader effort to bring more podcast-centered conversations to the platform.
Building a Space for Conversations
The platform sees potential in becoming the main hub for podcast discussions, a space that’s currently scattered across Reddit, X, and other social networks. By attracting both creators and fans, it hopes to strengthen connections within podcast communities. Moreover, podcasts’ strong cultural influence could drive more active and meaningful interactions among users. With over 400 million monthly active users, the platform aims to close the engagement gap with competitors by tapping into this passionate audience.
Future Plans for Podcasters and Listeners
While it doesn’t plan to host podcasts directly, the platform will instead focus on conversation-driven features. It intends to give podcasters access to analytics showing how their shows resonate with fans. In addition, new discovery tools will help users find podcasts aligned with their interests. These efforts continue its broader push to attract creators, following earlier updates that allowed multiple profile links and longer text-based posts. More podcast-focused tools and features are expected in the coming months as the platform deepens its commitment to this growing creative community.
