Nintendo Launches Global Nintendo Store App for Mobile Devices
Nintendo has officially released its Nintendo Store app for iPhone, iPad, and Android devices, marking its global expansion beyond Japan for the first time. The app, previously known as the “My Nintendo” app, was originally launched five years ago in Japan. Now, it has been rebranded and introduced in regions such as the US, UK, Canada, Mexico, Brazil, and most of Europe. However, its launch in India has not yet been confirmed.
This move significantly strengthens Nintendo’s global e-commerce presence, offering easier access to the company’s products. With the app, users can explore and shop for consoles, games, accessories, and merchandise, creating a more seamless experience for Nintendo fans worldwide.
Shopping Experience and User Features
The Nintendo Store app allows users to browse and purchase Nintendo Switch 2 and Switch consoles, along with both digital and physical games. Accessories and official merchandise are also available. Although the final checkout still redirects to the My Nintendo Store mobile web version, the app’s interface ensures smoother navigation and faster browsing compared to using the browser-based eShop.
Beyond shopping, the app enhances personalization by integrating with users’ Nintendo Accounts. It lets users view their gameplay history, displaying details such as titles played, duration, and session timelines. Additionally, activity tracking extends to Nintendo Switch, Switch 2, and even legacy consoles like the 3DS and Wii U—though data for the latter is available only up to February 2020.
Engagement, Rewards, and Notifications
To encourage ongoing interaction, the app includes push notifications for wish-listed items, ensuring users never miss discounts or availability updates. It also provides real-time news on upcoming releases, promotions, and Nintendo events, creating a direct communication channel between the company and its community.
Users can earn My Nintendo rewards by checking in at official stores or participating in branded events. These interactive features promote engagement both online and offline, solidifying Nintendo’s ecosystem of games, hardware, and loyalty programs. Overall, the new Nintendo Store app positions the brand for greater digital integration and user accessibility worldwide.
