Grammarly Rebrands as ‘Superhuman’ With Launch of Advanced AI Assistant
When most companies acquire another, they usually absorb the brand or blend it with their own. However, Grammarly is taking a different route. After acquiring the email client Superhuman in July, the company has decided to rename itself “Superhuman.”
Despite this rebrand, Grammarly’s core product will continue to operate under its existing name. The company has hinted that it might eventually rebrand some of its other acquisitions, such as Coda, the productivity platform it bought last year. This move shows a clear intent to build a unified ecosystem of AI-powered productivity tools.
The decision to take on the Superhuman name marks a major strategic shift, signaling a deeper focus on integrating writing assistance with broader workflow management. Moreover, it reflects the company’s ambition to align its identity with the high-speed, AI-first ethos that Superhuman is known for.
Introducing Superhuman Go: The New AI Assistant
Alongside the rebrand, the company is launching a new AI assistant called Superhuman Go, built directly into Grammarly’s existing browser extension. The assistant offers writing suggestions, email feedback, and integrates with popular productivity apps like Jira, Gmail, Google Drive, and Google Calendar. Through these integrations, it can perform tasks such as logging tickets or finding availability for meetings, which makes everyday work smoother and faster.
Superhuman also plans to extend the assistant’s functionality further. Future updates will allow the tool to fetch data from sources such as CRMs and internal systems, offering smarter suggestions and content personalization.
Users can activate Superhuman Go by enabling a toggle in the Grammarly extension, allowing them to connect it to multiple applications. Additionally, they can explore an agent store that includes different AI agents like a plagiarism checker and a proofreader, both introduced earlier this year.
Expanding the AI Ecosystem
All Grammarly users can access Superhuman Go immediately, though the company is also introducing bundled subscriptions. The Pro plan will cost $12 per month (billed annually) and will include grammar and tone support across multiple languages. Meanwhile, the Business plan, priced at $33 per month (billed annually), will provide access to Superhuman Mail for professional communication.
The company also intends to integrate more AI-powered tools into its Coda document suite and Superhuman email clients. These additions will help users automatically pull information from external and internal sources to enrich documents and email drafts.
Over the past few years, Grammarly has steadily evolved from a simple writing assistant into a comprehensive productivity platform. With its latest rebrand and the introduction of Superhuman Go, it aims to compete more directly with rivals like Notion, ClickUp, and Google Workspace platforms that have been aggressively enhancing their AI features.
