PureHealth Expands Mental Health Access with Pura App
PureHealth, the Middle East’s largest healthcare group, has launched nationwide virtual mental health services through its AI-powered health app, Pura, in partnership with SAKINA, the region’s leading mental health network.
Create the complete SEO package (headline, meta description, tags, categories, and focus keyphrase) for this. The new feature enables residents across the UAE to connect with licensed psychologists and psychiatrists directly from home. It reinforces the growing recognition of mental health as a key part of overall wellbeing. Through the platform, users can easily book private, expert-led therapy sessions in a fast, secure, and confidential manner.
SAKINA, part of PureHealth’s SEHA hospital network, brings decades of therapeutic experience and a strong foundation in evidence-based, culturally informed care. These services are available to all users, including those covered by Daman insurance, ensuring broad accessibility.
Bridging Gaps in Mental Health Access
According to the World Health Organization, one in eight people globally experience a mental health disorder at any time. In the GCC region, nearly 80 percent of cases remain undiagnosed, and 75 percent of individuals do not seek help due to limited access or privacy concerns. This initiative directly addresses these challenges by offering convenient, private, and high-quality mental health care. Moreover, it reflects PureHealth’s commitment to building an inclusive, digitally driven healthcare ecosystem that empowers individuals to manage their wellbeing proactively.
By using AI and digital tools, Pura is transforming how care is delivered. It not only makes professional support more accessible but also helps personalize care experiences. As a result, individuals can receive timely help without the barriers of distance or stigma.
Comprehensive Digital Wellness Tools
Beyond virtual consultations, Pura provides a rich selection of self-guided resources. The app features guided meditations, educational materials, and emotional resilience programs designed to support everyday mental wellness. Additionally, it offers preventive tools that help users identify stressors early and take proactive steps toward better health.
This initiative also supports PureHealth’s broader digital transformation strategy while aligning with the UAE’s national health priorities. By combining smart technology with inclusive, human-centered care, PureHealth aims to enhance quality of life across the nation.
Residents across the UAE can now download the Pura app to book consultations, access mental wellness resources, and explore services covered under Daman insurance.
